Case Study · Website Redesign

A Distinct B2B Website for CorporateYou

A website redesign for a German textile-finishing company, shaped around bold typography, its production methods, and a clear route from first visit to quote request.

CorporateYou homepage with oversized editorial typography in black, cream, and signal red
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Client
CorporateYou
Location
Baden · Germany
Industry
B2B Textile Finishing
Scope
UX · Visual Design · Front-End Development
Overview

A Website That Looks as Specialized as the Business

CorporateYou produces and finishes corporate wear, workwear, event clothing, and promotional textiles for business clients. Its offer covers embroidery, flex printing, DTF, DTG, sublimation, latex printing, and textile processing under one roof.

The redesign presents that range through a focused one-page experience. Large type establishes the brand, production details explain the work, and the page keeps the quote request visible from the opening screen onward.

Brief

What the Redesign Needed to Communicate

01

Lead With the B2B Position

Make it clear from the first screen that CorporateYou works with companies, agencies, brands, and sports clubs rather than one-off consumer orders.

02

Explain the Production Range

Turn a technical list of finishing methods into a page that buyers can scan and understand quickly.

03

Show Capacity and Control

Give production volume, in-house embroidery, processing, and logistics the same weight as the visual brand.

Design

Industrial Precision With an Editorial Voice

The visual direction uses a near-black background, warm cream text, and signal red accents. Oversized headlines carry the personality, while a measured grid and compact labels keep technical information ordered.

Visual Direction

A Brand Built for Recognition

Expressive Typography

Outlined lettering, heavy sans serif type, and high-contrast serif text give the page a distinct rhythm without hiding the message.

Production-Led Imagery

Workwear, embroidery equipment, and finished textiles connect the visual identity to the work performed in-house.

Controlled Color

Signal red marks calls to action and key facts. Cream text keeps long sections readable against the dark interface.

Page Structure

The Sales Story in One Continuous Page

Story and Positioning

The opening sections define the company, its business-only focus, and the promise behind the brand.

Services and Methods

Core services and seven finishing methods are separated into readable blocks with short practical descriptions.

Capacity and Contact

Production volume and the quote request appear as decision-making information, not footnotes at the end of the page.

Delivery

A Responsive Page With a Clear Sales Path

The final page moves from positioning to services, production methods, capacity, target industries, and reasons to choose the company. Each section answers a question a business buyer is likely to ask before requesting a quote.

The responsive build keeps the oversized type and strong grid while adapting them for smaller screens. Navigation, section labels, and repeated quote actions help visitors move through a long page without losing their place.

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