Case Study · Website Redesign & SEO

The Wrap Guys: Website Redesign & SEO

A new website and SEO work for a South Texas vehicle wrap and signage business, bringing in more calls and leads and up to 50% more website traffic.

The Wrap Guys website design shown in two browser panels, with black-and-yellow branding and vehicle wrap photography
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Client
The Wrap Guys
Industry
Vehicle Wraps & Signage
Scope
Website Redesign & SEO
Region
South Texas

Project results

More website traffic
Up to 50%
Customer calls and leads
More enquiries
Overview

A New Website Built Around Local Enquiries

The Wrap Guys provides vehicle wraps, signage, and decals for businesses across Victoria, San Antonio, and South Texas. We redesigned its website and worked on SEO to help more customers find the business and get in touch.

The new website puts the services, completed work, and contact options in front of visitors. It gives someone looking for a wrap or a sign a clear place to start, with direct routes to call the team or request a quote.

Website Redesign

Put Services and Completed Work First

We built the design around vehicle photography, large outlined headings, and a black-and-yellow palette. The homepage introduces the business through its work, with quote and gallery links beside the main message.

Vehicle, trailer, and boat wraps each have a service card. The navigation separates services, locations, upfitting, and business information, so visitors can move from a broad introduction to the service they need. A visible phone number and quote button keep contact close at hand.

The design, print, and installation steps also have their own place on the homepage. Together, these details explain what the team offers and give customers a reason to enquire.

SEO

Support the Redesign with Search Visibility

SEO work accompanied the new website. The aim was to bring more people to the business through search and turn that traffic into calls and leads.

The website names the services and the areas the business serves, including Victoria, San Antonio, and South Texas. Service and location navigation helps visitors find relevant information once they arrive.

Results

More Traffic, Calls and Leads

Following the website redesign and SEO work, website traffic increased by up to 50%. The business also received more calls and leads.

The new website gives those visitors a clearer view of the services and a direct way to contact the team, with the work gallery and service previews supporting their decision to enquire.

Visit client website
Google Business Profile

Activity Started in August and Grew in September

We started work in August 2026. That month, activity began coming through the Google Business Profile, with customers calling, clicking through to the website, and requesting directions.

September brought a clear increase across all three measures. The charts below show the early progress through September, with more people finding the business and taking the next step to get in touch.

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